Business Problem Solving Process

Overview

Overview

Businesses exist to solve problems for customers, communities, and society. To do this, they must also solve internal product, process, and people problems. As environments evolve, new problems emerge, requiring optimal problem-solving environments underpinned by high-performing cultures and capabilities.

Effective problem-solving involves five stages:

Stage 1. Identifying: This stage involves generating interest and applying intense effort to recognise contributing factors and root causes of problems.

Stage 2. Understanding: This combines knowledge and know-how. Knowledge is knowing what needs to be done, while know-how is applying this knowledge effectively.

Stage 3. Choosing: This involves dialogue and decisions. Healthy conflict and robust discussion help select the best solution. Effective methodologies ensure alignment and commitment to the chosen solution.

Stage 4. Executing: This includes planning and performance. Setting clear objectives and targets and executing the plan efficiently are crucial. Flexibility and adaptability are essential to handle unexpected challenges.

Stage 5. Evaluation: Post-execution, evaluating the solution helps identify further problems and measures success. Continuous evaluation ensures that the business stays on course, adapting as needed.

Effective leaders create psychologically safe environments that foster effective problem-solving. Conversely, toxic leaders generate more problems than they resolve. For businesses to fulfil their purpose and achieve commercial success, they must excel in these problem-solving stages, navigating internal and external forces that can disrupt the process.

Stage 1 - Identifying

Identifying the correct problems is crucial in business and the first step in an effective problem-solving process. Leaders must foster interest, mitigate distractions, and enable intense effort to solve problems effectively and maintain a competitive advantage.

Step 1 - Interest

The first challenge in problem-solving is engaging a team to be interested in someone else’s problem. A curious team will dissect the problem, separating actual issues from noise. However, not everyone recognises or is interested in all problems, necessitating motivation to foster problem-solving efforts.

Three psychosocial risks—anxiety, conformity, and ambiguity—impair interest. Anxious individuals focus on their issues, not the team’s problem. Conformity leads people to feign interest, possibly applying their skills half-heartedly or misidentifying problems, diverting efforts in the wrong direction. Ambiguity through poor communication obscures genuine interest, potentially placing the wrong people on the problem-solving team.

Effective leaders mitigate these risks, ensuring their teams are genuinely interested and motivated. This requires creating an environment where individuals feel secure, are encouraged to voice genuine concerns, and have clear communication channels.

Step 2 - Intensity

The second crucial step is applying intense effort to identify contributing factors and root causes. This process requires energy, thorough questioning, data examination, and attentive listening to pinpoint cause and effect accurately. A genuine belief and desire to unpack the problem are essential; misidentifying issues can lead to wasted resources and unresolved problems.

Three critical psychosocial risks threaten the intensity of effort: stimulation, anxiety, and conformity. Over-stimulation prevents thorough information processing, causing misidentification of problems as individuals focus on reducing their stimulation. Under-stimulation leads to boredom and distraction, hindering problem identification. Anxiety diverts focus towards personal concerns rather than solving the problem at hand.

Conformity further complicates efforts as individuals with valid concerns may not voice them, pretending to commit without genuinely engaging. This hampers the current problem-solving effort and misallocates resources, as these individuals could be more effective on projects they are genuinely interested in.

To overcome these challenges, effective leaders create environments that balance stimulation, reduce anxiety, and encourage honest communication. This ensures that teams apply the necessary intensity and focus to identify and solve problems accurately, optimising resources and achieving effective solutions.

Stage 2 - Understanding

Organisational success is intricately tied to understanding problems. Merely identifying problems without a deep comprehension can lead to costly errors. However, under the guidance of effective leaders, teams can pool their knowledge and expertise to tackle problems with precision, thereby ensuring organisational success.

Step 3 - Knowledge

The third step of effective problem-solving is knowledge. Epistemology, the study of knowledge and its acquisition, underscores the significance of selecting the appropriate systems for problem understanding. Qualitative methods value descriptive data in research, while quantitative methods value numerical data. Choosing the right system for the situation is crucial in accurate problem-solving, much like using the right tool for a specific task.

A significant challenge lies in navigating the "knowns and unknowns," a concept used by NASA and represented in the Johari Window and Rumsfeld Matrix. Businesses face four categories: known-knowns, Information the business is aware it possesses; unknown-knowns, Information individuals have, but the business is unaware of; known-unknowns, Information the business knows it lacks; and Unknown-unknowns, Information the business is unaware it lacks, uncovered by exploring the other categories.

Ambiguity and anxiety are significant psychosocial risks to knowledge. Ambiguity blurs the lines between known and unknown, while anxiety shifts focus away from relevant knowns to worrying about unknowns. These risks reduce the clarity and accuracy of knowledge, leading to poor solutions and outcomes.

Effective leaders minimise ambiguity and anxiety and enhance their team's ability to operate on accurate knowledge, leading to better problem-solving and commercial success.

Step 4 - Know-how

The fourth step of effective problem-solving, complementing knowledge, is know-how, which is skill—and experience-based. Mastery of a skill requires thousands of hours of practice in diverse situations. A key concept in psychology related to know-how is self-efficacy, the belief in one's ability to perform a task. High self-efficacy enhances performance and behaviour, making individuals more likely to execute tasks well.

Two significant risks for know-how are stimulation and conformity. Conformity leads to a "good enough" mindset, where genuine feedback and continuous improvement are neglected. This results in false confidence or perceptions of insincerity, eroding team performance and learning. Stimulation affects performance by disrupting optimal arousal levels. Overstimulation in high-pressure situations can cause individuals to "choke," while understimulation leads to disengagement and boredom. Overstimulated individuals often rely on familiar skills rather than learning new ones or adapting to new contexts.

Effective leaders mitigate these risks by setting appropriate challenges, maintaining optimal stimulation levels, and fostering a culture of genuine feedback and continuous improvement. This enhances self-efficacy and ensures that individuals and teams develop their skills, leading to better performance and adaptability.

Stage 3 - Choosing

Choosing the right solution involves understanding the problem and ensuring psychosocial safety in decision-making. Effective leaders encourage robust analysis and healthy conflict and foster alignment.

Step 5 - Discussion

The fifth step in effective business problem-solving and the first step in the solution-choosing process is discussion. Effective teams create a safe space for differing opinions, which is essential for healthy debate. This open debate allows for a thorough exploration of the various options generated from understanding the problem. Key questions to consider include: How was this option developed? What are its pros and cons? Who benefits or is disadvantaged? What if we do the opposite? What evidence supports this option as the best choice?

Three major risks to effective discussion are anxiety, ambiguity, and conformity. Anxious teams may focus on options that lower their anxiety rather than solving the problem, akin to rearranging deck chairs on the Titanic. Ambiguity disrupts discussions by creating unclear questions and risky unknowns. Conformity stifles honest debate due to fear of retribution or reputational damage, preventing team members from voicing concerns or advocating for better options. Recognizing and addressing these risks is key to maintaining a healthy decision-making process.

Effective leaders mitigate these risks to ensure robust discussions. This enables the team to explore all options thoroughly and select the most effective solution based on comprehensive knowledge and diverse perspectives. This approach fosters innovation and leads to better problem-solving outcomes.

Step 6 - Deciding

Deciding is the next crucial step after discussion. Although it might seem straightforward to "just make a decision," how to decide is complex. Honest and robust discussions yield multiple options, necessitating the right economic and ethical choices. Key questions arise: What process will the team use to decide? Should the leader decide, or will it be a democratic vote? Should the customer decide, or should options be tested in the market? Without effective leadership, these questions can lead to analysis paralysis and endless discussion, while toxic leadership might shut down debate entirely.

Conformity, stimulation, and anxiety are significant risks in the decision-making process. Conformity undermines the quality and alignment of decisions, as individuals may conform to ideas rather than genuinely discuss them. Stimulation drives people to make quick, snap decisions, bypassing thorough deliberation. Anxiety causes people to choose the safe or easy option rather than the best one to lower their stress levels.

Effective leadership ensures a balanced approach to decision-making, mitigating these risks and fostering a process where genuine alignment and thorough evaluation lead to the best possible outcomes.

Stage 4 - Executing

Executing a chosen strategy is challenging due to external and internal pressures. Effective leaders employ planning and performance processes essential to managing these pressures and achieving success.

Step 7 - Planning

The seventh step in effective business problem-solving is planning. Effective planning begins with setting clear objectives and targets for inputs and outputs. Input planning determines the required activities, time, money, resources, and personnel. Output planning develops a balanced scorecard with metrics like revenue, profit, market share, customer satisfaction, employee engagement, and risk tolerance.

With these elements defined, a comprehensive plan outlines what will be done, who will do it, how, where, when, and how often. Considerations include potential conflicts with existing projects and scenarios based on market conditions, customer confidence, and supply-chain dynamics.

Planning methods vary: decisions might be democratic, leader-driven, or involve inter-team coordination. The key is to ensure all teams work with the same assumptions, fostering a sense of unity and collaboration, as illustrated by NASA’s metric-imperial measurement mix-up.

Psychosocial risks to effective planning include ambiguity, anxiety, and conformity. Ambiguity leads to poor execution; thus, clarity is essential. Anxiety about deadlines or capabilities diverts focus from execution to worry. Conformity results in false agreement, leading to uncoordinated execution.

An effective leader addresses these risks and allows for precise, coordinated, and effective plan execution by ensuring genuine agreement and understanding within the team.

Step 8 - Performance

The next step in problem-solving is performance. This is where the chosen option is executed according to the plan. This stage requires applying skills and know-how to complete tasks efficiently and on time. Monitoring progress is crucial to address deviations from the plan and ensure the project moves forward. As no plan is foolproof, flexibility and adaptability are essential, with a readiness to pivot to alternative plans if necessary.

Significant psychosocial risks to performance include stimulation, anxiety, ambiguity, and conformity. Over-stimulation can lead to underperformance, causing the team to falter despite knowing how to perform tasks. Anxiety diverts energy towards worrying about potential issues, hindering effective performance. Ambiguity and conformity disrupt accurate feedback, making it difficult to assess whether tasks are being performed correctly and if adjustments are needed.

To mitigate these risks, leaders and teams must maintain clarity, manage stress levels, and foster an environment where honest feedback is encouraged. This ensures that performance aligns with the plan and that necessary adjustments can be made to achieve successful outcomes. Flexibility and adaptability are critical, enabling teams to modify their approach as needed to deliver effective solutions

Stage 5 - Evaluating

Effective evaluation is a process that demands accurate and valid measurement and comparison. The presence of ambiguity and conformity can lead to invalid results, underscoring the importance of precise evaluation in effectively guiding future problem-solving iterations.

Evaluating

Evaluating something means measuring it. The 'something' you measure can vary - the share price, purchases, or profit. You can measure nearly anything, but measuring and validity are different. Accurately measuring means constantly comparing - even if you are only measuring one thing, you are still comparing it to something else, which is where it gets complicated. You need to know which one you are using. Otherwise, you might crash a spaceship into Mars if one team uses centimetres and another uses inches (as NASA once discovered, fortunately, before any catastrophic consequences came to pass).

Ambiguity and conformity are significant psychosocial risks at the evaluation stage of problem-solving. Suppose there is ambiguity on what is being evaluated, how it is being evaluated, or what counts as success or failure. In that case, it is nearly impossible to give an accurate evaluation. Similarly, suppose stakeholders agree it worked or is okay when it is not. In that case, the evaluation stage becomes meaningless, and it remains to be seen if success is achieved or if further iteration would be valuable.

Getting the evaluation right is critical, primarily because getting it wrong has compounding negative consequences. Evaluation guides the next iteration of the problem-solving process. Is it the original solution to the problem that needs more work? Or has the original problem been solved, and now it’s about scaling the solution? If the wrong measures and tools have been chosen to evaluate the process, and the result is meaningless, then the next iteration will likely compound the meaninglessness. This is why the question “Did it work?” is critical to businesses, which are at their core iterative problem-solving machines.